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The biggest digital trends in Berlin in 2023

The biggest digital trends (Photo: Scott Graham, unsplash)

Emerging technology creates many exciting opportunities in not only the business landscape but in ways that can enrich our lives on a personal level as well. We are exploring the cutting-edge technologies many organizations are already employing and the ones that are on the horizon for the near future.

Berlin is already considered a hub for tech trends and embracing start-up culture. The city has a vibrant and diverse creative scene, which attracts innovators from around the world. Its progressive mindset and early adoption of new trends contribute to Berlin’s reputation as a trend-setting city. 

Immersive virtual reality experiences

There has been talk of the creation of a metaverse for years now with Facebook even officially rebranding to Meta to accommodate the change. While the interactions we have with our computers have improved dramatically since their introduction decades ago, it will now go a step further to encompass virtual reality experiences. This isn’t the sci-fi type of scenario you may have in mind. It is not designed to replace in-person interactions by any means but is intended to enrich the online interactions we have with both peers and businesses.

One industry that has already hopped onto the virtual reality bandwagon is the online casino industry. Many online casinos such as www.casinotopsonline.com/de-ch, are at the forefront of this emerging technology, offering immersive gambling experiences, including games run by live dealers.

In the business world, this will translate to workplace simulations and augmented workforces in the short term. Simulations can help improve organizational efficiency and develop strategies to overcome hurdles before they become real-world problems. Augmented workforces can enrich training programs and produce more well-rounded employees.

Increased reliance on AI

Deloitte has predicted there will be a renewed need for businesses to start relying more heavily on machine learning. No, we promise, computers aren’t going to be taking over the world. They’re simply making our daily tasks much more streamlined. In the years to come, the organizations who learn to trust AI tools and master using them will succeed at a higher level than their peers.

To facilitate increased trust in AI systems, organizations will need to prioritize transparency in data-collection and AI model training methods. Data scientists should also be able to explain the algorithms behind AI tools recommendations for more widespread adoption. The workforce will become more adept at collaborating with AI tools by fusing human creativity with the efficiency of AI systems.

Abstraction and automation

Have you heard of multi-cloud environments? What this refers to is that most businesses rely on multiple cloud-based platforms to manage their workflow. Let’s examine what this could look like in an average organization:

  • Google Business Suite for email
  • Slack for communication
  • Asana for project management
  • Dropbox as a central database
  • Zoho for customer relationship management

That is already five different cloud-based platforms to manage and this is a conservative example. This is where the idea of a metacloud, or supercloud, comes into play. It would sit above an organization’s various cloud-based platforms to provide a means of centralized, streamlined control via API.

Growing tech talent from within

There is a real shortage of tech talent within the workforce which puts organizations into a predicament. Where do you source top talent? The general consensus is shifting to focus within organizations. These people already understand how your business works and operates, so instead of integrating a new person into your company culture, you can invest in the people who already add value to your business.

The tech landscape is also changing significantly in that lengthy degrees and specializations are not always a requirement. For example, web and app developers rely a lot less heavily on coding frameworks with platforms such as WordPress now being favored as a content management system.

Where it is not possible to train from within, organizations are encouraged to embrace the gig economy by hiring top freelance talent to tackle various projects. This is often a more cost-effective approach to hiring and training a full-time equivalent.


Blockchain and Web3 technologies decentralize data by putting increased control into the hands of the network users. As trust in traditional institutions continues to diminish, it is essential for organizations to put systems in place that will foster trust with not only customers but employees too. Decentralization can be used to:

  • Store secure digital identities for improved identity verification
  • Share data with third parties without compromising data security, privacy and confidentiality
  • Streamline microtransactions and reduce associated fees
  • Increased security when storing personal credentials, such as health and financial information
  • Improve transparency by making it easier for customers and stakeholders to see and understand how a business functions
  • Empowering stakeholders through participation and inclusion in decision-making processes

Modernizing legacy systems

Many businesses still rely on legacy tools to perform their functions. The general consensus is there is still a place for these core systems within organizations; however, they need to be integrated with emerging technologies for enhanced effectiveness. These systems often hold applications critical to an organization’s functions that cannot simply be migrated to a cloud-based platform.

This is where the emergence of middleware and cloud connectors comes into play, as organizations attempt to link the two rather than replace these legacy systems entirely. In this way, legacy systems can play to their strengths while relying on modern technologies to step in where they fall short.

An example of this concept is BMW connecting NVIDIA Omniverse to their mainframe systems in order to extend the functionality of these systems.


There is a lot of exciting development in the business world as technology continues to advance at a rapid rate. As a magnet for emerging tech trends and a city that isn’t afraid to push boundaries, Berlin will continue to lead the way for organizations around Germany and Europe a