A perennial feature of the Berlin Kiez, you can’t go far in Berlin without coming across a Pflanzen und Blumen shop. But their retro-cursive signs and traditional floristry are a far cry from Kreuzberg’s Studio Linné, whose bouquets feature alien-esque flowers, stalks exploding out at wild angles and unconventional materials – including hair. “We’re kind of like flower anarchists,” says founder and creative director Misha Todiraşcu. She sees flowers as a medium, the way a painter might use watercolours, and likes to create “tension and contrast” in her arrangements.
The Moldova-born creative has no formal training. She credits being surrounded by nature from an early age for her connection to flowers. After moving to Berlin, the city’s hectic pace encouraged her to seek an outlet where she could slow down. Todiraşcu taught herself floristry and soon spotted a gap in the market.
“My brain is not very business-oriented,” she admits, “but I felt that there weren’t many places in Berlin where I could buy the flowers I wanted.” She is particularly inspired by the Sogetsu School of Ikebana, a Japanese floral design school founded by Sofu Teshigahara, known as the ‘Picasso of flowers’, whose sculptural designs are strikingly different from the classic Blumenstand bouquet.
Todiraşcu opened her first shop in Neukölln in 2021, and was soon joined by her co-founder and “Director of Blooming” Jon Cuadros, whose business expertise helped Studio Linné, well, bloom. This led to them moving to Kreuzberg in December 2022, where their shop offers an oasis of calm from the chaotic Kotti streets.
With steel furniture and a bright pink flower-shaped alcove, you could be fooled into thinking you’d stepped into a high-end boutique. Despite its appearance, Studio Linné’s in-house offering is relatively affordable, with floral arrangements listed on their website ranging from €25 to €105.
At Studio Linné, there is no requirement for traditional training; in fact, Todiraşcu is excited by the fresh perspectives florists without formal training can bring. On a sunny morning visit, the team can be seen joking together while arranging bright pink bouquets with a surgeon’s precision. It’s clear that while experience may not be a requirement, razor-sharp attention to detail is.
Running a small business in 2025 is no easy feat, but Todiraşcu credits her team for keeping her sane – “that, and Earl Grey tea with milk and honey”. With business trips across Europe planned for the summer, as well as opening up Studio Linné’s garden for events, Todiraşcu’s calendar is packed, but she’s still taking time to stop and smell the roses.
- Studio Linné, Oranienburgerstr. 199, Kreuzberg, details.
