There comes a time in every aspiring DJ’s life when simply uploading your latest tech house set to SoundCloud and sending the link to your mum and three closest friends just doesn’t cut it anymore. Let’s get physical! Launched last spring in a former cable factory near the Spree, the independent vinyl pressing plant Objects Manufacturing lets you indulge your deepest analogue desires.
Co-founders Daniel Plasch and Jeremy Giullot – both well known in the music scene as the manager of Review Südost and the head of electronic indie label Bright Sounds, respectively – identified a problem in the vinyl game: it’s hard to produce affordable, high-quality records both locally and sustainably. Not impossible, though, as their business is a testament to. The two electronic music aficionados use recyclable materials and rely entirely on green energy from German biogas to master, press and ship their shiny 12-inch vinyls.
The rest is up to you: from the weight and colour of your record (‘Transparent Orangepink’ and ‘Solid Pure Gold’ are just two of the 36 options) to the contents of your booklet and the artwork on the sleeve, everything is entirely customisable. It’s like a virtual Build-A-Bear for vinyl lovers. Granted, the sustainably-pressed polymer discs come at a price (the cheapest package will set you back €1,266) – but irresponsibly splurging on your unrealistic dream of making it as an artist in Berlin has never felt (or sounded) better.
